This far into the year, I never imagined an apocalypse could be so civilized. All those old, end-of-year 2020 social media trends are out the window. So, on the eve of Alert Level Two, and as social media continues to be an essential communication tool for brands - what are some trends we see moving forward?
First, let’s set the scene.
As countries moved to respond to Covid-19, ad costs on social platforms dropped precipitously. In New Zealand, by as much as 30%. As you might expect, social media also experienced a meteoric rise in dwell times. People spent more time on social media during quarantine than ever before. Again, somewhat self-explanatorily, ROI didn't follow suit - you can't spend what you don't have (at least that's what they tell me).
All is not lost, though, and social media remains the perfect way for brands to connect with their audience. Messaging and creativity is the foundation of the trade. It's a moment for empathy, personability, and humanity. Brands can be all of that and more in their social presence. On that note, here are three ways we see brands engaging on social for the rest of 2020.
At the end of the day, as communications experts, we need to be respectful of the moment. You can put a foot wrong. You can also blend into the background. Or you can make the choice to take an idea and make it shine.