https://www.pead.co.nz/insights daily 0.75 2026-04-01 https://www.pead.co.nz/insights/a-career-in-pr-measured-in-people-and-progress monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/a0b28b0f-280d-4d0a-bc46-1feaea56c50a/Child+eyes.jpg Insights - A Career in PR, Measured in People and Progress - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/7baa0bbd-c409-487a-bbdc-46156810273c/calc+2.jpg Insights - A Career in PR, Measured in People and Progress - Make it stand out Pictured: Tessa’s calculator https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/ca3027bd-575d-482f-a8dd-357d1541bc30/Thin+client.jpg Insights - A Career in PR, Measured in People and Progress - Make it stand out Pictured: Thin client https://www.pead.co.nz/insights/sponsored-content-when-it-makes-sense-for-your-media-campaign-and-when-it-doesnt monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/fe896cac-515d-4459-a7fc-ed8b78a880de/azwedo-l-lc-nT4WsKUoLo4-unsplash.jpg Insights - Sponsored content: when it makes sense for your media campaign (and when it doesn’t) - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/why-pr-needs-a-government-relations-lens-even-when-youre-not-doing-gr monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/234667ee-bdf7-4a1c-a557-469789cd4596/koon-chakhatrakan-ohBA1Uofuxc-unsplash.jpg Insights - Why PR needs a Government Relations lens – even when you’re not doing ‘GR’ - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/if-ai-cant-quote-you-do-you-exist-the-new-reality-for-communications monthly 0.5 2026-03-18 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/bb8a6a90-b8c2-4d6a-a0c0-aabb6e43b4f8/PRINZ+Panel.jpeg Insights - If AI Can’t Quote You, Do You Exist? The New Reality for Communications - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/manage-my-health-a-case-study-case-study-in-crisis-comms-mismanagement monthly 0.5 2026-03-01 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/c4039126-2d18-44b7-a69b-64949267d750/absolutvision-bSlHKWxxXak-unsplash.jpg Insights - Manage My Health: A case study in crisis comms mismanagement - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/why-real-human-storytelling-will-always-beat-perfectly-polished-ai monthly 0.5 2025-11-11 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/ca51cf99-34ba-4e66-9b9e-39dc662b82e0/image+option+resized.JPG Insights - Why real, human storytelling will always beat perfectly polished AI - Make it stand out Matty McLean and Elliot McClymont captured at the Best Foods 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https://www.pead.co.nz/insights/startups-love-time-and-launching-a-family-dream monthly 0.5 2025-07-25 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/ff2ce167-863f-4b02-bb21-197f082d63df/startups+love+time+blog.jpg Insights - Startups, Love Time, and Launching a Family Dream - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/when-its-a-sht-situation monthly 0.5 2025-07-07 https://www.pead.co.nz/insights/dont-forget-your-employees-how-to-approach-internal-comms-planning-for-your-businessnbsp-1 monthly 0.5 2025-06-19 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/79b5470e-0fa2-434b-9950-66df80f6e9d2/Venn+diagram+comms+priorities+%281%29.jpg Insights - Don’t forget your employees: How to approach internal comms planning for your business  - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/cashing-in-on-colds monthly 0.5 2025-06-22 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/821e66ee-f64b-4f05-b2d6-201fb46911b0/Untitled+design+%285%29.jpg Insights - Cashing in on Colds - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/keep-calm-and-brand-on monthly 0.5 2025-06-19 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/1742504975876-H3MB600211QSG1J6XAE5/lhs-allbirds-1-bw.png Insights - Keep Calm and Brand On - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/a-guide-to-creating-magnetic-digital-content monthly 0.5 2025-06-19 https://www.pead.co.nz/insights/the-importance-of-digital-communications-strategy monthly 0.5 2025-06-19 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Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/insights/the-dignity-in-defeat monthly 0.5 2025-07-21 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/1742854596525-OQCE8G27XUZWOTCYTEZ1/deb-5083bw-m.jpg Insights - The Dignity in Defeat - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.pead.co.nz/work daily 0.75 2025-07-06 https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/501903c2-f477-462c-bc83-c78752a95005/SS_Xmas_2K1A4716.jpg https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/4e4fbb7f-e7a7-4885-ae77-a096e1e80085/Port.jpg https://images.squarespace-cdn.com/content/v1/67b98de9bdd16d674c0d3657/63c98a40-2f1a-439f-9198-8c26e6f63a24/240929_Haka-20.jpg 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