Utility scale solar energy is the way of New Zealand’s future, but until May 2021 Kiwis didn’t know it. We supported Lodestone Energy to launch their $300 million plan for five solar farms across the upper North Island with more than 500,000 solar panels across 500 hectares of land.
Complex corporate projects require multi-channel approaches that start with strong strategies. To the outside world our launch of Lodestone Energy looks like securing 52 pieces of coverage and 40+ stakeholder interactions within the first month of launching.
But more important was the nine months before, where we carefully laid the groundwork with messaging that led to successful government, energy sector and iwi relations. During this time we also supported the team as they exceed their funding targets during their capital raise.
We’re now working with Lodestone Energy on an ongoing basis and continue to set the agenda for New Zealand’s energy landscape.