WE ARE PEAD

Defining the future of pr

We’re Aotearoa New Zealand’s full-service communications and PR agency. 

We’ve been at the top of our game for more than 20 years and have a reputation for delivering business results and provoking action.

We’re 100% independent. 

All the owners of Pead hold senior roles in the business. It gives clients consistency of key personnel and means we make business decision based on what’s right for our clients.

We have four divisions – Corporate, Consumer, Digital and Creative.

Clients can work with one division or all four. But irrespective of how many teams clients work with they benefit from our integrated thinking. 

Only Pead can bring together the best of consumer and corporate PR, and infuse it with best practice digital marketing and creative for clients. 

Our senior leaders

Anna Farrera

Partner, Consumer & Creative

With more than twenty-years communications experience, I have a breadth of practice that enables me to lead our team of savvy consumer and creative specialists to deliver smart, impactful work for our clients. Equally comfortable running strategic media relations projects, brand launches or purpose-led campaigns. I love the art of storytelling – bringing talent and collaborators together through my networks, to find solutions to our clients’ needs that drive business results and engage consumers. Outside Pead, I’m the co-owner of awarding-winning wine and mezcal bar La Fuente with my husband.

Email | LinkedIn

Sarah Munnik

Partner, Consumer & Sponsorships

I’m a solution focussed consultant and love finding innovative and creative ways of solving communications challenges in partnership with my clients. My team will tell you I’m a bit like a Jack Russell on the hunt – determined to turn any challenge into an opportunity. Collaboration is built into my working style, which is something I’ve learnt from working with diverse clients across a range of industries from technology to fashion. I’m hands-on and use my skills in integrated communications, campaign development and execution, issues management and media relations to deliver results.

Email | LinkedIn

Louisa Kraitzick

Partner, Corporate & Digital

I lead a phenomenal team of corporate communications, digital and social specialists that deliver activity with credibility and impact. I have a deep love of agency PR, and like nothing more than getting my head around complex problems to deliver business results for clients My core skills lie in corporate communications, with a strong background in issues and stakeholder engagement. I’ve worked across a broad range of sectors, but particularly in financial services, publicly listed, technology, healthcare and primary industries.

Email | LinkedIn.

Jack Wheeler

Partner, Corporate

I’m privileged to lead an exceptional corporate team full of intelligent, strategic, caring professionals. I’m passionate about creating communications strategies that provoke action and achieve business goals. I’m not interested in ticking boxes if they don’t generate results. I’m always calm under pressure, I deeply value relationships and I’m at my best when solving complex communications challenges. I have experience in nearly every sector, but I have a particular love for work in technology, sustainability, health and all things business. I am a loving husband to Megan and father to Max, Leo and Flo.

Email | LinkedIn

Spring Zhu

Partner, Finance

I’m in charge of the till at Pead. I make sure we are fiscally sound and ensure Pead is well-positioned with expert financial guidance to succeed in the ever-changing PR/comms industry. While the wider team will impress with their PR skills and great networks, I can spot a number out of place at twenty paces. Everything relating to accounts, invoicing, payments, budgeting and forecasting is my empire. The team fear my budgeting check-ups and my no surprises policy. I enjoy meeting clients online via emails or video for finance related matters. I’m happiest when everyone pays their invoice on time.

Deborah Pead

Founder & Executive Chair

As a career professional with 40+ years of experience in my backpack my role in pead is now a strategic advisor and heavy artillery in issues management. I am proud of our work and our formidable team of partners and senior practitioners, and I enjoy the freedom to dip in and out of accounts and to help grow our fresh new talent. I prefer to do this over lunch.  In fact, some of my best work has been done over lunch. I believe I have perfected the art of the PR lunch.

Genevieve Chunn

Head of Creative

Liam Golds

Head of Digital & Social

Jennifer Leppington-Clark

Senior PR Consultant

Kimberley Ross-Guilford

Account Director

Courtney Stayte

Senior Account Director

Adam Warin

Account Director

Lauren Went

Account Director

Strategy & advisory through to delivery & measurement

Through compelling ideas and strategies, we get cut through in an increasingly complex world. 

Wherever we’re working and whatever we’re doing – silo thinking is out, and strategy is in. 

Media relations, activations, corporate communications, purpose-driven comms, influencer marketing, government relations, SEO, PPC, social media and digital content, issues management, media partnerships….

The discipline doesn’t matter, the integrated thinking does. 

It’s activity with credibility and impact. It’s activity that’s defining the future of Aotearoa.

Pead always deliver. The team work fast, are really engaged, have great communication and best of all they create solutions within whatever budget we give them.

Michael Morton, Head of Brand & Business Strategy, Federal Merchants & Co.

I am so grateful to have you guys as creative partners on Best Foods. Thank you!

Nabomita Bagchi, International Marketing Director, Unilever

Pead has been our exclusive comms partner in New Zealand for years. The Pead team take the time to really understand our business and translate this into ongoing strategic thinking and implementation that delights. Whether it’s hustling stakeholder engagement, securing earned media coverage, translating their work into above the line ideas or advising on issues, they are a true partner and operate as an extension of Xero.

Natalie Weber-Benning, Head of Communications NZ, Xero

The Kindness Collective is grateful to have the support of Pead, who provide us with pro-bono communications consultation, PR, marketing and design work. The people at Pead have truly become part of our team, and it’s clear they care deeply for our cause. Through their work, our media presence and share of voice significantly increased in 2022. As a result, donations for our Christmas Joy Store campaign increased by 250% on the previous year, which enabled us to provide over 10,000 children in need with presents and food. Pead's time, passion, dedication and expertise empower us to truly make a difference in the lives of thousands of Kiwis.

Sarah Page, CEO, Kindness Collective Foundation

Marketing is a very subjective area and especially so when what we do at Southern Cross Partners isn’t widely known to the public. However, when looking for a marketing partner the team at Pead were an easy decision for us. They understand what we do and can explain it in simple terms to give us a more engaged audience and with that, better leads and great customers. Also, nothing is ever an issue for the Pead team and any task from strategy to execution is always taken on with enthusiasm to do their best work for us and our customers.

Cam Harper, Managing Partner, Southern Cross Partners

We’ve been working with Pead for over 5 years now as our PR agency. Their assistance on several product launches, team sport partner activations and local influencer seeding has helped cement PUMA as one of the leading sport and streetstyle brands to localise in the Kiwi market.

Tatum de Silva, Marketing Manager - New Zealand, PUMA

The team at Pead are a trusted partner. Working with the corporate communications team at Pead over the past three years, they have become a valuable extension of the UP Education communications team. Whether it is problem solving, delivering insight-led solutions, distilling complex information or hands-on media relations, the team provide a level of support that instils confidence and delivers results.

Alexandra Wither, Head of Corporate Affairs, UP Education

Pead has been Best Foods’ trusted agency partner since 2017, conceptualising impactful campaign ideas that has not only helped grow the brand double-digit and achieve market leadership in NZ but also inspired many kiwi households to reduce food waste with Best Foods mayo. Strong media relations, great digital capabilities, and an amazing team!

Jaime Tham, International ANZ Marketing Lead, Unilever

Want ideas that cut through?

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