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our work

The discipline doesn’t matter, the idea does. We call it PR for a modern world. Provocative PR.

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We help brands navigate an increasingly complex world.

Through compelling ideas that cut through the chaos and clutter, and are real enough to connect.

when our campaign accidentally landed more headlines than the global launch


when we got in trouble with the kremlin for promoting russian brides

'42 below'

that time we caused national outcry with the fake word starkish

'db breweries'

when we caused traffic carnage for a milk promotion


when we sparked a backlash with nz's first influencer campaign

'my food bag'

provoke action