SHE MOVES US is a communications platform through which PUMA celebrates women who move together to achieve and connect through sport, business, culture and values.
Our challenge was to share the stories of Aoteroa’s fearless wahine in an engaging and moving way.
2021 - We kicked off with a collaborative podcast series powered by Puma and presented under The Girls Uninterrupted podcast umbrella, called ‘Fearless’. Hosted by Brodie Kane, this is a six-episode series of fearless Kiwi women in sport discussing gender equality, their personal sporting journey and hopes for the future.
2022 - In the next phase of SHE MOVES US, we took to social to raise awareness of and highlight some of the issues and challenges women face in business, culture and sport. Our local #SMU Series was a curated insight into the stories of PUMA athletes and friends of the brand who work across sport, business and culture.
We interviewed the likes of Arizona Ledger, Brodie Kane, Lady Shaka, Maia Mariner, Althea Strydom, Rosie White, Sharade Mitha and Tatum de Silva. The eight-part series that shared the stories of individuals and what/how they MOVE, was launched locally on @pumanewzealand in support of the global ‘She Moves Us’ campaign.
Podcast - This collaboration was highly successful, it even outperformed the Australian version of the podcast!
This campaign has raised PUMA’s profile and given the brand strong positioning as a supporter of women in sport.