Houston Issues Management

Reputation protection, done right.

Specialist Pead division, building on 25 years of crisis management expertise.

Download Your Free Issues Management Checklist
Contact Us

Houston Issues Management

Reputation protection, done right.

Specialist Pead division, building on 25 years of crisis management expertise.

Download The Free Issues Management Checklist
Contact Us

If you aren’t prepared, you’re already behind.

The risk landscape is intensifying at a time when the stakes for business have never been higher.

In today’s fast-paced digital world, reputation risk is everywhere. News spreads instantly, digital footprints last forever, and in New Zealand word travels fast. One issue, big or small, can derail sales, damage relationships, and shake team culture.

We help you prepare, respond and recover.

Houston Issues Management is Pead’s specialist division focused on reputation resilience. We work separately to Pead’s core business and with organisations of all sizes.

What we offer:

    • Reputation audits & risk assessment

    • Crisis planning & stakeholder mapping

    • Internal & social media comms strategy

    • Crisis playbook & protocol development

    • Media & spokesperson coaching

    • Crisis simulations & scenario planning

    • Social media crisis training

    • Real-time response & strategic counsel

    • Cyber messaging & war room support

    • 24/7 monitoring & comms execution

    • Reputation impact analysis

    • Stakeholder perception review

    • Brand recovery & trust rebuilding

Protect the brand you’ve worked so hard to grow.

Spearheaded by Louisa Kraitzick, Houston brings decades of experience of high-stakes communication and issues management. We’ve helped New Zealand’s most recognisable brands navigate complex reputational challenges - and we’re ready to help you.

“I’ve worked with Pead on several sensitive matters over the years and their guidance has been consistently calm, clear and strategic. Their advice reflects a deep understanding of how media works,  both behind the scenes and in the headlines. Their professionalism and discretion are exceptional, and they are a trusted partner in moments that matter.”

David Gibson

Independent Director

“During the past few years Port of Auckland has turned around as a business, and it’s been important to have a reputation that matched. Louisa and the team bring a rare combination of strategic insight and hands-on support that made a real difference during critical times for us. Their ability to simplify complex issues and communicate with clarity helped us navigate reputational challenges with confidence. Whether it was engaging stakeholders, managing media, or preparing for sensitive conversations, they were calm, focused, and deeply embedded in the work.”

Julie Wagener

Port of Auckland

Issues Management Checklist

What sets reputational winners apart is how they handle issues when they erupt. Download your free guide with the six critical communications actions you need to take ASAP when an issue hits.

Download Your Free Issues Management Checklist

Frequently Asked Questions

  • We manage a wide range of reputational crises including cyberattacks, social media backlash, operational missteps, health and safety incidents, and misinformation.  

    Whether you're facing bad press, negative reviews, or internal communication breakdowns, our reputation management agency is equipped to respond with clarity and confidence. 

  • Costs vary depending on the scope and urgency of the situation. Our online reputation management services are tailored to your business needs, whether you’re looking for a full crisis playbook or real-time response support. Contact us for a customised quote. 

  • The timeline depends on the severity of the issue and your existing reputation resilience. Our strategic communications agency offers recovery services including stakeholder perception reviews and brand trust rebuilding. While some results may be seen quickly, recovery is a strategic process that can take months or even years. 

  • Our process includes four key phases:  

    • Preparation: Reputation audits, crisis planning, and stakeholder mapping 

    • Training: Media coaching, crisis simulations, and social media crisis training 

    • Activation: Real-time response, cyber messaging, and 24/7 monitoring 

    • Recovery: Reputation impact analysis and trust rebuilding 

    This comprehensive approach ensures your business reputation management is proactive and resilient. 

  • We combine review and reputation management strategies with real-time media response and social media monitoring. We use tailored messaging and stakeholder engagement to correct misinformation and mitigate reputational damage. 

  • The first step is to engage a reputation management agency with crisis expertise. Our PR crisis management team offers immediate strategic counsel and war room support. Don’t wait – protecting your reputation starts with decisive action.   

  • Reputation risk management is the proactive identification, planning, and mitigation of threats to your brand’s public image. It’s a core part of business reputation management and includes everything from crisis planning to online reputation builder strategies. 

  • PR crisis management is high-stakes and time-sensitive. Unlike regular PR, which focuses on brand promotion and media relations, crisis PR is about protecting reputation, managing public perception, and guiding businesses through turbulent times.  

  • Download our Issues Management Checklist and contact our industry experts immediately. Begin with stakeholder mapping, internal comms strategy and media response planning. The faster you act, the better you can protect your reputation. 

If you're building, protecting, or rebooting your reputation — we’re here. Let’s talk.

 
Download Your Free Issues Management Checklist
Contact Us 
info@pead.co.nz

09 918 5555
Level 2
Imperial House
44 Queen Street
Auckland, 1010