Houston Issues Management

Reputation protection, done right.

Specialist Pead division, building on 25 years of crisis management expertise.

Houston Issues Management

Reputation protection, done right.

Specialist Pead division, building on 25 years of crisis management expertise.

If you aren’t prepared, you’re already behind.

The risk landscape is intensifying at a time when the stakes for business have never been higher.

In today’s fast-paced digital world, reputation risk is everywhere. News spreads instantly, digital footprints last forever, and in New Zealand word travels fast. One issue, big or small, can derail sales, damage relationships, and shake team culture.

We help you prepare, respond and recover.

Houston Issues Management is Pead’s specialist division focused on reputation resilience. We work separately to Pead’s core business and with organisations of all sizes.

What we offer:

    • Reputation audits & risk assessment

    • Crisis planning & stakeholder mapping

    • Internal & social media comms strategy

    • Crisis playbook & protocol development

    • Media & spokesperson coaching

    • Crisis simulations & scenario planning

    • Social media crisis training

    • Real-time response & strategic counsel

    • Cyber messaging & war room support

    • 24/7 monitoring & comms execution

    • Reputation impact analysis

    • Stakeholder perception review

    • Brand recovery & trust rebuilding

Protect the brand you’ve worked so hard to grow.

Spearheaded by Louisa Kraitzick, Houston brings decades of experience of high-stakes communication and issues management. We’ve helped New Zealand’s most recognisable brands navigate complex reputational challenges - and we’re ready to help you.

“I’ve worked with Pead on several sensitive matters over the years and their guidance has been consistently calm, clear and strategic. Their advice reflects a deep understanding of how media works,  both behind the scenes and in the headlines. Their professionalism and discretion are exceptional, and they are a trusted partner in moments that matter.”

David Gibson

Independent Director

“During the past few years Port of Auckland has turned around as a business, and it’s been important to have a reputation that matched. Louisa and the team bring a rare combination of strategic insight and hands-on support that made a real difference during critical times for us. Their ability to simplify complex issues and communicate with clarity helped us navigate reputational challenges with confidence. Whether it was engaging stakeholders, managing media, or preparing for sensitive conversations, they were calm, focused, and deeply embedded in the work.”

Julie Wagener

Port of Auckland

Issues Management Checklist

What sets reputational winners apart is how they handle issues when they erupt. Download your free guide with the six critical communications actions you need to take ASAP when an issue hits.

If you're building, protecting, or rebooting your reputation — we’re here. Let’s talk.

  
info@pead.co.nz

09 918 5555
Level 2
Imperial House
44 Queen Street
Auckland, 1010