Arnott’s Cookies

The brief

Arnott’s challenged us to launch their new Soft Bake & Chunky Cookies range in the New Zealand market, targeting SINKS and DINKS with a taste for premium food. The goal was to tempt them to try the variety of new cookie flavours through an appetite-driven campaign across out-of-home (OOH), digital and social channels.

To meet the brief, we delivered a nationwide campaign using bold macro food photography and irresistibly crave-worthy headlines. The creative ran across street furniture, mall screens, social media, and ad-on-pause formats. We also tailored a distinct look for the Pic’s Peanut Butter collaboration flavours to reflect the dual-brand identity. Pead handled full creative concepting, design, and production—resulting in mouth-watering 10-second animations that brought the campaign to life in public and retail spaces.