Nespresso

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Nespresso briefed Pead to launch the latest addition to its Vertuo range, Vertuo Pop. Available in six different colours, this campaign needed to position Vertuo Pop as the superior in-home coffee system relevant to a new generation of consumers.

Demonstrating Pead’s talent for delivering creative execution with a strategic lens.

The brief

Armed with the insight that Gen Z consider themselves masters of their own self-expression, the hero activity for this campaign was a local content shoot, which saw Pead developing a suite of local assets featuring seven notable young Kiwis who are known for their authentic social media presence, pairing them with their Vertuo Pop counterpart.

Onboarding photographer Fraser Noble and stylist Kayla Jurlina, premium creative still content was captured for use across media relations, media partnerships, Tastemaker activity, and social and digital marketing activity.

In addition to facilitating all aspects of the content shoot (from production to talent onboarding and negotiations), Pead also executed an integrated campaign comprising of media relations, paid influencer activity, managing a bespoke press drop to onboard further friends of the brand and managing paid sponsored content

The result

1.65m

Social media reach

2.45m

Total reach

45

Pieces of coverage
A modern kitchen countertop with a Nespresso coffee machine, a glass of layered coffee, a small glass of liquor, a metallic coffee maker, and an empty large bowl against a green and white background.
A woman in a black blazer and dress holding an orange coffee mug near her face, standing at a black table with a coffee maker, a milk frother, and a small black object, against a plain grey background. Nespresso
A man sitting on a dark green velvet armchair in a modern room with green walls and furniture, wearing a sleeveless olive-green shirt, white pants, and sneakers, with styled short black hair and layered necklaces. Nespresso
A man with curly blond hair and a beard, smiling and touching his temple, sitting on a round stool in a modern, colorful kitchen setting. There are red and pink half-height cabinets, with a red geometric tiled counter holding a coffee maker, a coffee grinder, cups, and a purple ball. The background includes shades of orange and beige, with a basket of tomatoes on a red pedestal, and a red kettle on a pink pedestal.
A woman standing beside a Nespresso coffee machine, holding a mug, with a glass of chocolate drink and a small chocolate on the table in front of her, set against a yellow wall.
A woman with blonde hair in a black and white striped shirt points at an abstract painting on the wall in an art gallery. The gallery has light blue walls and modern furniture, including a blue chair, a small white pedestal with a glass, and a purple pedestal with a coffee machine.

Need a hand?

info@pead.co.nz

09 918 5555

Level 2
Imperial House
44 Queen Street
Auckland, 1010

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