Port of Auckland
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In late 2024, Port of Auckland proposed a Christmas activation to showcase its commitment to giving back to the community, especially during the holiday season.
Demonstrating Pead’s talent for delivering creative execution with a strategic lens.
The brief
In late 2024, Port of Auckland proposed a Christmas activation to showcase its commitment to giving back to the community, especially during the holiday season.
As a strategic partner, our role was to develop and execute a project that highlighted this commitment in a meaningful and engaging way.
In partnership with the port, we created an activation centred around ‘a special delivery taking flight’—a Nexus truck traveling through iconic Auckland locations before finishing at The Salvation Army in Manukau.
The strategy focused on showcasing the port's longstanding community support through a visually compelling journey,
while reinforcing its social licence to operate.
The result
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Level 2
Imperial House
44 Queen Street
Auckland, 1010