Southern Cross Partners
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Southern Cross Partners (SCP) recruited Pead in 2021 to create, publish and promote engaging content to grow its client base of mortgage advisers and investors, and in turn increase profitable revenue growth.
Demonstrating Pead’s talent for delivering creative execution with a strategic lens.
The brief
Working together with the client we developed a two-pronged approach intended to generate new leads for their sales team and nurture existing customers and improve repeat investments.
Pead built a digital marketing and reputation management strategy centred on engaging owned channel content distributed via direct marketing channels, all managed through HubSpot CRM. This included the production of:
Thought leadership and commentary blogs
Educational articles
.pdf lead magnets
Monthly newsletters and automated email workflows
Quarterly webinars
We refined the search engine optimisation efforts, reducing the number of targeted keywords whilst improving the relevance of the content to our audience.
At the same time, we developed digital advertising and search strategies that would build out their audience lists.
The result
Within the first year, these combined efforts resulted in:
28%
Increase in paid advertising click through rate
10%
Increase in conversion rate
50%
Increase in customer reply rate
Need a hand?
Level 2
Imperial House
44 Queen Street
Auckland, 1010
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