Digital & Social Marketing
Performance-driven marketing shaped by earned attention.
Communications and digital marketing consultants creating magnetic content that audiences want to engage with, then converting that attention into business results.
Digital & Social Marketing
Performance-driven marketing shaped by earned attention.
Communications and digital marketing consultants creating magnetic content that audiences want to engage with, then converting that attention into business results.
Connecting organic, owned, earned and paid.
Unlike traditional digital agencies, our work is shaped by deep communications expertise alongside end‑to‑end digital and social capability. We understand how credibility is built, how stories travel, and how search, social, media and content reinforce each other to convert into sales.
Integrated offerings delivering results.
Platform native, data driven, audience-led activity driving attention and conversion.
What we offer:
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Ensure your owned digital channels nurture users towards your desired goals. We’ll work with you to develop content and messaging tailored to your potential or returning customers based on their point in the customer journey.
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We use an integrated approach to get your brand in front of consumers and drive action across a range of paid digital marketing channels, from social to search and everywhere in between.
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Make sure your business is found, regardless of where people look. Our digital and PR teams refine and optimise your GEO and SEO strategies.
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Develop an organic social media strategy that ladders back up to your business objectives. Translate your communication messages into engaging social media content. Reach your audience where they are in way that makes strategic sense for each platform.
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Build the brand of your organisation and your SLT on the world’s largest business social platform, with training tailored to you and your team’s objectives.
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Be prepared for any social crisis. We combine our PR crisis expertise with social media insights to offer a proactive response package, helping your team manage issues effectively.
The building blocks to
your results.
Magnetic content built to compound
Our unique combination of industry-leading communications and digital marketing skills enables us to develop content that audiences want to engage with.
This magnetic content enables us to produce cost effective campaigns that deliver results – time and time again.
Lead gen ecosystems that convert attention into action
Our model is deliberately different. Awareness is only one part of the equation. We design activity that connects conversion pathways, turning attention into action.
Our teams carefully plot activity across a range of platforms, targeting different signals across the customer journey in order to deliver the right message at the right time to deliver results.
Building reputation across media old and new
Pead’s integrated team bridges earned credibility and digital optimisation to ensure your brand is building trust wherever your consumers are.
By shaping reputation as a system, not a channel, we ensure trust is built consistently across visibility, discovery and decision‑making.
Media relations + digital, purposefully integrated
For many companies the duo of media relations and digital & social content is a valuable strategy that we deliver within one team.
Mainstream media coverage drives awareness and search behaviour, and digital content provides leads with context that motivates them to convert.
When attention is earned, performance marketing converts.
Digital and Social marketing with a PR advantage.
Generative Engine Optimisation (GEO) / Answer Engine Optimisation (AEO)
AI is now a stakeholder in reputation and discoverability is the new battlefield.
Pead helps organisations influence how they appear in generative AI systems by strengthening authority, credibility and citation across the information ecosystem.
GEO / AEO ensures your organisation is accurately represented – not misinterpreted – by the machines increasingly mediating discovery and trust.
Houston Issues Management
Issues don’t always arrive fully formed. They build quietly over time.
Pead helps organisations identify, assess and manage emerging issues before they escalate, using organisational listening, scenario planning and disciplined response frameworks.
We’re also on call whenever an issue arises to guide organisations through their most challenging times.
We do this through our specialist division Houston Issues Management.
Frequently Asked Questions
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Digital marketing in corporate communications and consumer PR is about how your organisation is discovered, understood and trusted by key audiences online.
It brings together search, content, social and performance marketing to ensure your reputation, messaging and expertise are visible wherever stakeholders are researching, comparing and forming opinions.
For companies and its brands, digital marketing can not only drive conversions, but also credibility and authority at scale.
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Reputation is shaped long before someone speaks to you. Digital marketing helps ensure that what people find online is accurate, consistent and aligned with your strategic goals.
That includes:
What appears in search results
How your leadership shows up on platforms like LinkedIn
How your expertise is reflected across owned and earned channels
How your organisation is summarised by AI tools and search engines
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Pead provides digital marketing services that are fully integrated with corporate communications, including:
Content and email marketing
Digital and social advertising
GEO and SEO support
Social media management
LinkedIn training
Social media crisis support
Everything we do is designed to support trust, influence and business outcomes — not just visibility.
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We don’t treat digital and PR as separate disciplines. Digital marketing extends the value of earned media by reinforcing key messages across channels and supporting consistent narratives over time.
This integrated approach helps corporate organisations maintain visibility long after headlines fade, and drive consumers through customer journey funnels.
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Yes. We can provide performance marketing and digital advertising services to our corporate, consumer and creative clients in support of wider communications campaigns or even in a separate always on context.
Regardless of whether clients do run ads with us, at all times we apply performance thinking to corporate communications to understand what’s working, where attention is landing, and how messages are driving action. Performance data is used to inform strategy, optimise messaging and support decision making, not to chase vanity metrics or short term wins.
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Many issues and crises today play out in digital media channels, such as social media, and can inform search and AI results for your brand. Our digital marketing team can support issues management by:
Monitoring how narratives are forming online
Supporting rapid response with controlled messaging
Engaging with social media commentary and managing communities
Improving visibility of accurate information
Working on plans to counter and reduce misinformation
Speed matters, but structure and accuracy matter more.
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AI tools draw from a range of sources, such as websites, earned media, and other authoritative third party sources to generate summaries and answers.
That means your communication campaigns influence how AI tools describe your organisation.
Optimised content remains tied to core comms principles: clear, factual, and well-structured content is king. Meanwhile the channels we know inside and out are those shaping how visibility works in the modern search ecosystem.
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Many stakeholders now rely on search engines and AI tools to form early views on organisations. Digital marketing helps ensure investor and stakeholder information is easy to find, corporate positioning is clearly articulated, and leadership and strategy are accurately represented.
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Success is measured against your business’ objectives. While we may measure platform specific metrics during a campaign process, actual success is measured against your wider business’ objectives.
That may include:
Search and AI visibility for priority narratives
Engagement key audiences
Support for behaviour change or decision‑making
Sales, leads and ROI
The focus is on impact, not noise.
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This will always depend on your objectives. Some outcomes can be seen quickly. Others compound over time.
Corporate digital marketing is most effective when viewed as a long term investment, not a one‑off campaign.
If you're building, protecting, or rebooting your reputation — we’re here. Let’s talk.
info@pead.co.nz
09 918 5555Level 2
Imperial House
44 Queen Street
Auckland, 1010