Elizabeth Arden
Pead is the retained agency for legendary beauty brand Elizabeth Arden in New Zealand. In mid-2026, Elizabeth Arden briefed Pead to launch its newly reformulated PREVAGE Multi-Restorative Day & Night Creams - the latest evolution in pioneering cosmeceutical skincare.
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Showcasing a luxury launch event for Elizabeth Arden’s new skin longevity line
The brief
Elizabeth Arden enlisted Pead to launch two innovative creams in a way that matched their elevated positioning. The goal was to obsess the consumer with the advanced formulas, benefits & packaging design of the new PREVAGE Multi-Restorative Creams and strengthen Elizabeth Arden’s position in the market as cosmeceutical experts.
Pead devised and executed a strategy that educated beauty, lifestyle, and consumer audiences on the renovation of PREVAGE and the powerful ingredients and technology that result in high-performance, trustworthy skincare.
Alongside the launch, Pead hosted an intimate candlelit dinner at ONSLOW, where guests were treated to a three-course meal by world-renowned chef Josh Emett and educated on the formulations by National Education Manager at Elizabeth Arden ANZ, Nica Marcello.
The result
26
Total attendees
(media and influencers)
70
Pieces of social coverage
$160k
Total PR value
3.16m
Total cumulative reach
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