Port of Auckland - Cruise

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Nespresso briefed Pead to launch the latest addition to its Vertuo range, Vertuo Pop. Available in six different colours, this campaign needed to position Vertuo Pop as the superior in-home coffee system relevant to a new generation of consumers.

Demonstrating Pead’s talent for delivering creative execution with a strategic lens.

The brief

Armed with the insight that Gen Z consider themselves masters of their own
self-expression, the hero activity for this campaign was a local content shoot, which saw Pead developing a suite of local assets featuring seven notable young Kiwis who are known for their authentic social media presence, pairing them with their Vertuo Pop counterpart.

Onboarding photographer Fraser Noble and stylist Kayla Jurlina, premium creative still content was captured for use across media relations, media partnerships, Tastemaker activity, and social and digital marketing activity.

In addition to facilitating all aspects of the content shoot (from production to talent onboarding and negotiations), Pead also executed an integrated campaign comprising of media relations, paid influencer activity, managing a bespoke press drop to onboard further friends of the brand and managing paid sponsored content

The result

1.65m

Social media reach

2.45m

Total Reach

45

Pieces of coverage

Coffee maker with various drinks on a green table against a divided light green and dark green background.
A woman in a black blazer and dress drinks coffee from an orange mug while standing at a table with coffee brewing equipment, including an espresso machine and a French press, against a plain gray background.
A man wearing a green sleeveless shirt and white pants sitting on a dark green velvet armchair in a modern, minimalist room with green walls and a green floor, with various modern decor items on pedestals nearby.
A man with blonde hair and a beard, wearing a red shirt, beige pants, and sneakers, sitting on a stool in a modern, colorful room. He is smiling and touching his head while looking at the camera. On the table in front of him are appliances and accessories, including a red coffee machine, a black coffee maker, and cups. The room has an orange and beige color scheme with geometric decor.
A woman smiling while holding a cup, standing near a table with a coffee machine, a glass of chocolate drink, a small pitcher, a bowl, and a small chocolate. The background has a yellow and beige wall.
A woman in a striped shirt and blue pants points at an abstract painting on a blue wall in an art gallery or office space, with modern furniture and a coffee machine on a blue pedestal.

Keen to chat?

We work with clients far and wide, small and big.

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info@pead.co.nz

09 -918 5555

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Auckland 1024