Myregyna
In late 2024, Myregyna engaged Pead to launch their breakthrough product from down under, for down under. By positioning Dr Iona Weir as New Zealand’s leading cell biologist and expert on menopause, Pead reached millions to educate on the effects of menopause and how Myregyna works to provide relief for post-menopausal women.
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Educating audiences on Myregyna through honest conversations about menopause
The brief
Myregyna engaged Pead to help demystify and normalise an experience every woman goes through - menopause!
The subject matter of menopause is taboo and challenging. Although women and the media are having much more open conversations around menopause, educating women about the symptoms is difficult as the terminology isn’t well known.
Pead was tasked to demonstrate the compelling and irrefutable science of Myrecil (the hero ingredient behind Myregyna) and explain the problem it solves for so many women.
Dr Iona Weir joined forces with ambassador, Robyn Malcolm, to raise awareness about a complex issue we’re not talking enough about that may affect up to 84% of NZ women. Through their own personal experiences Iona and Robyn shone a light down under, courageously sharing their own wellness journeys.
The campaign was successful, resulting in coverage across major women’s media outlets and an increase of over 150% in sales from August to July.
The result
30
Pieces of coverage
$328k
Increase in net sales (Aug to July 2025)
191%
Total PR value of coverage
23.4m
Total cumulative reach
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