Port of Auckland - Cruise

_____

Nespresso briefed Pead to launch the latest addition to its Vertuo range, Vertuo Pop. Available in six different colours, this campaign needed to position Vertuo Pop as the superior in-home coffee system relevant to a new generation of consumers.

Demonstrating Pead’s talent for delivering creative execution with a strategic lens.

The brief

Armed with the insight that Gen Z consider themselves masters of their own
self-expression, the hero activity for this campaign was a local content shoot, which saw Pead developing a suite of local assets featuring seven notable young Kiwis who are known for their authentic social media presence, pairing them with their Vertuo Pop counterpart.

Onboarding photographer Fraser Noble and stylist Kayla Jurlina, premium creative still content was captured for use across media relations, media partnerships, Tastemaker activity, and social and digital marketing activity.

In addition to facilitating all aspects of the content shoot (from production to talent onboarding and negotiations), Pead also executed an integrated campaign comprising of media relations, paid influencer activity, managing a bespoke press drop to onboard further friends of the brand and managing paid sponsored content

The result

1.65m

Social media reach

2.45m

Total Reach

45

Pieces of coverage

Turquoise and black Nespresso coffee machine on green table, accompanied by a glass of layered coffee, a small cup, and a large bowl, with a green wall background.
A woman in a black blazer and dress is drinking coffee from a mug at a black table with a Nespresso coffee machine, a milk frother, and a small container.
A man sitting on a dark green velvet armchair in a modern room with green and light green walls, with abstract and textured decor pieces nearby.
Man with blond curly hair, beard, wearing a short sleeve shirt, beige pants, and sneakers sitting on a stool, smiling, in a modern kitchen set with red and peach cube displays and a tiled counter, holding his face with his right hand.
A woman with long dark hair smiling and holding a mug stands in front of a yellow wall. On a counter to her left, there is a Nespresso coffee machine, a glass of coffee, a small milk pitcher, and a tray with a round chocolate or caramel confection.
A woman with blonde hair wearing a striped shirt and blue pants standing in front of an abstract painting in a modern gallery or art space with blue and gray walls. She is pointing to the painting, which features geometric and line art elements. There are various modern decorative objects, including a blue chair, a machine, and glasses, arranged around her.

Keen to chat?

We work with clients far and wide, small and big.

Get in touch

info@pead.co.nz

09 -918 5555

Level 2
Imperial House
44 Queen Street,
Auckland Central,
Auckland 1024