New Zealand Fashion Week

After 19 years in the spotlight, New Zealand Fashion Week was in need of a facelift. We devised a new strategic direction for the event by identifying three central themes – Sustainability, Diversity and Business Success – and relaunched Fashion Week with a bang.

pieces of coverage
unique users

Nailing 739 pieces of coverage, securing 35 million impressions, driving 73,000 unique users to the website and securing a 7% growth in social following.  A pretty fashionable make-over, for our most fashionable event if we do say so ourselves.

Watch the case study video (Credit: Up&Up Photography & Film)