Communicate OFF&ON's laser promotion – heroing the results, medical expertise, and competitive price, without showcasing people, laser machines, or infringing TAPS guidelines.
#BODYHAIRBREAKUP invited our audience to say goodbye to bodyhair for good.
Cheeky furry, fuzzy, fuzzy, spiky, and prickly headlines were rendered in 3D,
We created a simple, effective creative concept - as well as managed creative execution - we recommended and managed placement across nationwide OOH billboard and street poster channels, print advertising channels, and delivered a robust supporting PR strategy for each campaign's focus areas.
This creative campaign was planned and executed in short timeframes – with just nine working days from concept to final product.
This creative was such a success it was rolled out in a nationwide campaign on bus backs, magazine, billboards and instore.